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4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Best price: £15.28
  • La Riche Directions semi-permanent hair dyes come in a fabulous..
  • All colours can be mixed together which means that the possibil..
  • Please note: the colour charts have carried out on bleached hai..

Product Attributes

  • Size: 88.00 ml (Pack of 4)

Positives

Neutrals

Negatives

60.8% 11.3% 27.8%

Senti Score  [72.2%]

Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

  • Hair Dye - Permanent colouration with 100 Percent grey coverage..
  • Omegaplex - Color Expert's Omegaplex professional Anti-Breakage..
  • Protect - Smooths the other hair surface for up to 90 Percent l..
  • Model number:4035697

Product Attributes

  • Width: 3.5 inches,
  • Height: 6.5 inches,
  • Weight: 0.5 Pounds,
  • Length: 2.3 inches,
  • Size: 1 Count (Pack of 1)

Positives

Neutrals

Negatives

53.3% 16.6% 30.1%

Senti Score  [69.9%]

* hover your mouse over a word to see more details

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

great leave terrible waste patchy happy love super pleased lovely disappointed absolutely beautiful rather disappointed amazing stained absolutely stunning complete waste stain

Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

leave patchy great good complete waste very pleased darker brilliant hair excellent product horrible dryness happy lovely damaged worried amazing feels awful

Compare Cons

complete waste in both products

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.9%

very disappointed in both products

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.0%

absolutely awful in both products

"this product is absolutely awful and i would avoid"
98.6%

waste of money in both products

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
89.8%

only issue in both products

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
74.9%

dark purple in both products

"bought this product was ment be rose red but it was dark purple there no way of changing it or returning it so waste of £20 brilliant !"
70.6%

very patchy in both products

"it was very patchy"
69.8%

waste your money in both products

"don't waste your money"
68.1%

damage my hair in both products

"use this all the time it’s vibrant and doesn’t damage my hair💜"
60.9%

this problem in both products

"unfortunately as many blue hair dye users know this colour won't come out easy and i will most likely have to dye my hair green in order to even out the colour dye it black or bleach it again multiple times in order to use another brand to fix this problem"
59.9%

dying my hair in both products

"i've been dying my hair for years i've gone loads of colours but this denim blue is by far my favourite"
59.0%

dark brown in both products

"i used the ebony dye expecting it to dye my hair a black or at least very dark brown and it came out very dark purple and turned my roots green"
57.2%

would not buy again in both products

"would not buy again"
54.7%

rather disappointed

"rather disappointed"
99.9%

terrible waste

"terrible waste of money"
99.3%

really patchy

"put this on top of bleach blonde hair and after just 2 washes it went really patchy!"
99.1%

awful stuff

"awful stuff"
98.7%

worst mistake

"thought i'd try directions and honestly it was the worst mistake"
98.7%

bloody awful

"bloody awful!"
98.5%

before dying

"must bleach before dying"
97.4%

absolutely terrible

"absolutely terrible!"
96.7%

extremely dissatisfied

"extremely dissatisfied"
95.9%

total embarrassment

"meant to be a nice lilac colour and used 4 tubs on my hair and my hair was left looking in this state total embarrassment!"
90.8%

super disappointed

"super disappointed"
89.9%

worst iv ever used

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
89.9%

makes a mess

"it rinses out quite clear compared to the magenta version of the same brand which makes a mess in your bath but the colour lasts quite a while"
89.8%

came out very dull

"came out very dull barely a blue tint"
89.8%

quite pale

"i have different variations on pink but the majority of my hair is quite pale and you can’t really tell that it’s pink"
89.5%

drip stains

"the shower tiles now have permanent faded purple drip stains"
88.4%

miserable its heart

"now i'm soooooo miserable its heart breaking"
86.5%

fades quickly

"it fades quickly"
75.0%

already broken

"i am aware this was the last in stock at the time of purchase and am wondering if it was already broken before they even dispatched it!"
74.9%

tepid water

"another tip to longevity of colour is to wash your hair in baby shampoo in tepid water no more than 30c"
74.9%

dying again

"i use it to keep the vibrancy of the colour between dying again with permanent colour"
74.9%

star sorry

"only reason i have given this a 2 star sorry"
74.9%

dosent damage

"dosent damage the hair"
74.9%

dying skills

"it still needs touching up but that's totally on me my bad dying skills not the quality of the colour"
74.9%

most shocking

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
74.9%

nothing significant

"i've washed my hair once since and the color has washed out a little but nothing significant"
74.8%

wouldnt waste

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
74.7%

arrived bang

"product arrived bang on time considering the circumstances i was expecting a delay but that didn't happen"
74.6%

really tight

"for guys with a really tight haircut on the side like me the short hairs will go much pinker than the rest of your hair if you're not careful so after 7 minutes i wiped it off the sides of my head allowing the top of my head to develop for longer"
74.6%

would avoid

"this product is absolutely awful and i would avoid"
74.6%

remove those stains

"very hard to remove those stains from ceramic"
74.6%

nasty smell

"not at all messy and no nasty smell"
74.6%

minor inconvenience

"this is only a minor inconvenience though"
74.5%

litreally washed

"washed off and litreally washed off"
74.5%

dying brush

"the only downside is the size shape of the pots as they’re too narrow for a dying brush so you have to decant it into a bowl"
74.3%

become expensive

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
74.3%

wash out quickly

"due to it being semi permanent it does wash out quickly especially if you use product and heat on your hair and dye does have a tendancy to rub off on pillows"
74.0%

zero stars

"i would have left zero stars if i could!"
74.0%

virgin hair

"only use on colour treated hair it doesn't take on virgin hair at all!"
73.8%

have washed

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
73.5%

returning this

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
73.5%

looks awful

"where the colour has actually come out is very patchy and looks awful"
72.8%

wash out completely

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
72.6%

pure white

"if your hair is pure white from bleaching it it will be more blue then silver"
72.5%

needed 3 tubs

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
72.1%

blue tubes

"i bought neon blue packet says neon blue tubes say neon blue"
71.8%

loses intensity

"it loses intensity after 4 5 washes but the effect is quite nice as it ends up being a light green ish shade"
71.3%

wasted on a defected item

"so now my money has been wasted on a defected item"
71.0%

slightly washed

"my hair was red on top of bleached hair previously but a slightly washed out more orange tone of red this is more pinker deep red"
70.7%

cold colours

"i have also tried the purples which look fab but wasn't for me it didn't go down too well when removing so i now know to stay away from cold colours but maybe that's because i am naturally ginger?"
70.6%

dark tulip

"and dark tulip over xxl live purple"
70.6%

dark strawberry

"blonde with copper dark strawberry and light and some greys coming through"
70.6%

stained everything

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
70.4%

wasted our time and money

"would not recommend as the dye didn't even stick to my hair and just wasted our time and money"
68.8%

stain your hair

"it does last a while mine lasted over a month and it does stain your hair!"
67.8%

disappointed about this

"disappointed about this after so many good reviews i thought this would give me a nice dark silver colour"
67.1%

wash off to be lighter

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
67.0%

permanent dyes

"like with other non ammonia non permanent dyes you have to leave it on a lot longer than it says unless you have very light coloured hair so i’d recommend putting it on for at least a couple of hours"
67.0%

washed out quickly

"washed out quickly"
66.4%

very heavy

"another go at it and my hair will have a very heavy hint of silver"
66.3%

looks nothing

"it looks nothing like the picture they advertise with the product"
66.3%

fades after one wash

"this product has left it feeling dry and the colour fades after one wash"
66.3%

would definitely

"i would definitely not recommend"
66.2%

they stain

"of course they stain!"
66.1%

lukewarm water

"just for reference i only washed my hair in lukewarm water and used l’oréal colour protect shampoo which i used before when i had blue hair which i had done in a salon and the shampoo was fine with my other hair colour brand"
65.7%

dying dry shampoo

"wait a minimum of 2 days before washing after dying dry shampoo is your friend "
65.7%

facial exfoliator

"i also got some all over my neck forehead and hands again whoops but with a quick facial exfoliator it was off and no stains!"
65.6%

washed out a little

"i've washed my hair once since and the color has washed out a little but nothing significant"
65.6%

bleeds like crazy

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
65.5%

starts to fade

"fast delivery and i’ve got plenty under the sink for when it starts to fade"
65.5%

cruelty free

"the dye does not smell is cruelty free"
65.3%

bleed onto bed sheets

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
65.3%

pretty expensive

"it was getting pretty expensive"
65.1%

dirty green either

"5 weeks this bright too and the pastel colour after isn’t a dirty green either ☺️"
64.6%

torn but thought

"i read the reviews and was torn but thought i would try it anyway"
64.5%

with vaseline

"just make sure you are careful during the application process and cover areas you don't want dyed with vaseline as it is quiet hard to remove the dye from your skin"
64.1%

ridiculously porous

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
63.8%

dont waste

"dont waste your money or do as some suggest and go to poundland to get it n try it at their cost"
63.6%

slightly fade

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
63.5%

purple streaks

"i mix this with conditioner and use it as a white toner the purple eliminates yellow in my hair cause its opposite its good for that except it does come out with light purple streaks in sometimes but i don't really mind :p"
63.2%

arrived broken

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
61.9%

lack of skill

"because my original blonde was different shades & unevenly applied through lack of skill so the blue has turned out in different shades"
61.4%

very obvious

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
61.3%

leaking everywhere

"item came completely damaged and leaking everywhere!"
61.3%

very poor quality

"very poor quality and not worth the money"
61.2%

looks ridiculous

"looks ridiculous!"
61.1%

destroy my curly hair

"i like that this dye doesn't have bleach in it so it doesn't destroy my curly hair or change the texture in any way"
60.5%

fade even then

"the latter is more effective and it took two weeks of washing it everyday shampooing it twice each time for it to fade even then it was still a nice light pink colour"
60.4%

streaky 1st time

"easy to apply however went streaky 1st time so had to try again and worked better 2nd time round!"
60.3%

before second

"so the first photo was my hair before second when my hair was bleached all over third is directions rubine over all my hair and it covered so even and i'm happy with the results!"
59.8%

after dying

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
59.1%

purple abomination

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
58.8%

were already

"my expectations were already low as my hair was strawberry blonde so didn’t expect the full pastel effect to work on me"
58.0%

would not recommend

"would not recommend it !"
57.6%

n't come out blue

"didn’t lighten the hair first as yellow and blue make green but still didn’t come out blue but there was a change in colour"
57.6%

complete mess hair

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
57.4%

worry about that

"i lot of colour washes out when you rinse so don't worry about that"
57.4%

not impressed hair

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
57.4%

extremely pigmented

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
56.6%

not have any dislikes

"i did not have any dislikes"
56.5%

not very pigmented colour

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
56.4%

have a few dry areas

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
55.9%

with tones

"so i understand my hair is uneven with tones but"
55.9%

hair was not dyed

"she was very sad when she saw that her hair was not dyed"
55.9%

load of rubbish

"load of rubbish"
55.3%

riche website

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
55.2%

wear gloves

"unless you want to stain your hands bright pink for the rest of eternity wear gloves"
55.2%

green not blue

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
55.2%

barely any take

"i applied as per the instructions the first time and there was barely any take so the second time i applied to dry hair that had just been washed and it turned out perfectly on the blonde sections of my hair"
55.1%

sure on longevity

"i havnt washed it yet so not sure on longevity just yet"
55.1%

stains skin

"it's consistency doesn't lend itself to absorbing effectively with the hair the dye stains skin unlike anything i have seen before i had to resort to a mixture of water bleach and nail varnish remover to get it to a mild staining"
55.1%

gave me palpitations

"everytime i washed my hair the water would run pure deep pink which gave me palpitations every time it rained outside"
54.9%

slapped it on carefully

"i slapped it on carefully with a tinting brush and let it sit"
54.8%

truly horrendous

"truly horrendous"
54.8%

no reply to email

"no reply to email"
54.8%

no brush just tubs

"first thing no gloves no brush just tubs"
54.8%

very long hair

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
54.7%

very long as definitely

"didnt last very long as definitely did not look like a bright lilac as pictured"
54.7%

it's patchy

"didn't take aswell as i'd hoped alot of it came out on rinsing after having the product on so it's patchy but i'll reapply and see how it goes"
54.7%

no dyes like this

"don't last very long but no dyes like this do i have used probably every dye out there!"
54.7%

would not recommend at

"would not recommend at all"
54.7%

were no gloves

"it's a very easy to use colour but there were no gloves and the colour did not last"
54.7%

it's so patchy

"having to redo as it’s so patchy"
54.7%

supposed to be fire

"the colour was supposed to be fire"
54.6%

does n't work at

"tried on my natural grey hair but it doesn't work at all"
54.6%

not for brown hair

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
54.6%

n't look any different

"had faded blue hair didn't look any different!"
54.6%

n't what i wanted

"not necessarily a bad thing if that's what you're looking for but in my case this unfortunately wasn't what i wanted"
54.6%

very disappointing

"have used various red eyes before but this is very disappointing"
54.5%

harmful to hair

"great and non harmful to hair!"
54.4%

bought the silver

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
54.4%

liquid to help fade

"i have to fade mine before going back to work so i washed it everyday use head and shoulders or washing up liquid to help fade it"
54.4%

fade as quickly

"colours are bright and do not fade as quickly as others!"
54.4%

bashed on one side

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
54.2%

n't expecting them

"my roots are ash blonde naturally and did not take up the color though i wasn't expecting them too"
53.9%

putting a red shampoo

"but it was worth it and now back to my blonde hair after putting a red shampoo on!"
53.9%

lots of old towels

"however lots of old towels are needed and it does get everywhere"
53.9%

gloves old towels

"i kept the colour on for about 25 minutes i fully recommend the advice that you need gloves old towels and some bleach to clean up the bathroom afterwards"
53.8%

all black bedding

"i find it easiest to buy all black bedding don't worry though it all comes out in the wash this is a particular relief when you tell hotel staff when you are checking out"
53.7%

barely a blue tint

"came out very dull barely a blue tint"
53.7%

much it will dull

"i'm currently unsure how much it will dull down as i've only just dyed it and its not had another wash yet"
53.5%

made the mistake

"iv been using directions for 3 years in between iv made the mistake of using different brands of colour bomb & iv always regretted it!"
53.5%

washed straight

"the colour and dye just washed straight out"
53.4%

smashed with hair

"i bought 4 together and 2 was smashed with hair dye everywhere!"
53.4%

still nothing

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
53.4%

gone in 1 wash

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
53.4%

green so so badly

"i want it green so so badly"
53.2%

brittle due to the bleach

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
53.2%

problem with direction's

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

before i wont

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

absolutely no colour

"left absolutely no colour on blonde hair"
53.1%

purple so dont expect

"it will leave some of your hair blue purple so dont expect miracles"
53.0%

black will fade

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
53.0%

does n't wash out nicely

"not enough pigment and doesn’t wash out nicely!"
52.9%

silicone shampoo

"this is the process i follow: wash hair ideally with a non silicone shampoo and do not apply any conditioner serum or product"
52.8%

patchy and only

"also to mention i had bleached my hair twice prior to putting the colour on so it should have stuck to it no bother not went all patchy and only colouring parts"
52.7%

not just a toner

"this does dye your hair and is not just a toner but your hair needs to be very very light first"
52.7%

quite what i expected

"totally different shade than on the picture more blue than anything still nice but not quite what i expected"
52.7%

their battering

"packaging could do with some more protection as both pots were on the same side of the box the amount of dye left in them after their battering was under half a pot so unable to dye my hair as planned"
52.5%

no good on a holiday

"no good on a holiday if you swim a lot though"
52.5%

what a waste

"what a waste"
52.3%

some serious issues

"it has some serious issues with water"
52.3%

just has n't taken

"my daughter is very light blonde and it just hasn’t taken"
52.1%

sooo sooo bad

"sooo sooo bad!"
52.1%

really did n't like

"it may suit some people but i really didn't like it"
52.1%

losing a lot of colour

"also when you wash your hair you are constantly losing a lot of colour"
52.1%

full marks

"full marks for value for money"
51.9%

seemed pleased

"the missus seemed pleased"
51.8%

ignored them

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
51.7%

wish i hadnt done

"i read the reviews and went against them which i now wish i hadnt done"
51.6%

to bleach first

"i was advised not to bleach first"
51.5%

strawberry blonde tint

"slight strawberry blonde tint in some lights but nothing more"
51.5%

trying to remove the

"we have now spent almost 2 weeks with washing hair morning and evening trying to remove the dye but no luck"
51.5%

very long lasting

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
51.4%

pastel shade

"i even lightened hair more blonde so a pastel shade would take but its so faint if at all in places"
51.3%

vitamin c masks

"i have removed pink before but 4 colour removers later several ash colours unred colour remover vitamin c masks nothing removes this!"
51.1%

retain a strong silver

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
50.8%

very small

"it didn’t do much to my thoroughly bleached hair other than a very small patch of pink on one side of my fringe which to be fair was a lovely colour for about a day or two but came straight out in the wash "
50.7%

yellow lengths

"i now have orange roots and illumious yellow lengths"
50.7%

patchy bleach

"really happy with the vibrancy and even cover it gave over my patchy bleach job!"
50.6%

absolutely nothing

"did absolutely nothing!"
50.4%

clearly not blue

"however the result is clearly not blue but very bright purple im guessing its plum "
50.3%
...

complete waste in both products

"an absolute disappointment and a complete waste of money"
99.9%

very disappointed in both products

"didn’t really change the colour of my hair at all i dye my hair all the time i read reviews n thought i’d give it a go but i’m very disappointed"
99.0%

absolutely awful in both products

"absolutely awful product!"
98.6%

only issue in both products

"my only issue was that the gloves leaked a little resulting in a couple of my finger tips becoming black for a week"
74.9%

does n't work in both products

"cheap and nasty hair dye that doesn’t work"
74.8%

problem with in both products

"it's not something ever had a problem with"
74.1%

dark purple in both products

"probably the beta black i've ever used managed to get my hair light after dark purple"
70.6%

very patchy in both products

"it really wasn't and i ended up with very patchy results after applying 1 bottle"
69.8%

waste your money in both products

"don't waste your money"
68.1%

waste of money in both products

"waste of money"
66.7%

damage my hair in both products

"all it did was damage my hair"
60.9%

dying my hair in both products

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"
59.0%

dark brown in both products

"1st picture was a failed attempt at going blonde from dark brown using the cool blonde dye of this same brand"
57.2%

this problem in both products

"i have never had this problem with any other bleaches"
55.3%

would not buy again in both products

"would not buy again"
54.7%

horrible dryness

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
100.0%

feels awful

"i use medium brown and it leave my hair a lovely dark luxury brown colour the result is darker than medium brown but ignoring what they called the colour i love the result shade it gives me most hair colours when the colour is on your hair feels awful and in desperate need of conditioner with the oil hair breakage serum that you add to the colour even with just the colour on when rubbing it in you can feel your hair feels glossy and lovely and that before the conditioner goes on"
100.0%

patchy hair

"i've ended up with patchy hair and given i only have a pixie cut that is very surprising!"
99.9%

awful burns

"smells awful burns your eyes grainy mixture all in all poison for your hair!"
99.7%

incredibly poorly

"product may work well but handled incredibly poorly"
99.6%

worst thing

"literally the worst thing i've ever put on my hair supposed to lighten it i already had blonde hair and it still turned it neon orange"
99.5%

patchy colours

"not only did this product correct all the patchy colours but its left my hair in a beautiful shiny condition"
99.3%

chemical burns

"i'm now left with chemical burns which are very sore and itchy"
98.8%

really dissatisfied

"i am really dissatisfied"
98.6%

quite patchy

"disliked this dye maybe it was just my hair but the colour it left me with seemed to be quite patchy"
97.1%

seriously disappointed

"aside from the easy application i’m seriously disappointed overall"
91.6%

worst product

"the worst product i’ve used!"
91.4%

pretty terrible

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"
88.0%

looked awful

"would probably be good for light brown etc shades wanting to go lighter but if you're dark brown black don't bother i re dyed my roots dark brown as it looked awful"
87.7%

cheated having

"i feel cheated having had to pay for this!"
74.9%

wasting money

"son says i’m wasting money at the salon!"
74.9%

very dangerous

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"
74.9%

little worried

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"
74.9%

beware this

"beware this is not a semi permanent as the listing indicates"
74.9%

false advertising

"false advertising !"
74.9%

chemical compounds

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"
74.8%

more expensive

"a little more expensive but not better value sadly"
74.8%

were awful

"lockdown roots were awful and this bleach lifted them all"
74.8%

horrible smell

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
74.7%

feels dryer

"hair feels dryer then it does after using the wella live lighten and pastel"
74.7%

poor condition

"we couldnt get the lid off it sealed itself and there was nothing for the dye to come out and was in poor condition so not ordering it again"
74.7%

absolute disappointment

"an absolute disappointment and a complete waste of money"
74.7%

large blister

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"
74.6%

very annoyed

"very annoyed"
74.5%

would n't work

"after evey hair dye i’ve used never went right for me and i thought i’d give this a go as it’s new and has good reviews i was thinking it wouldn’t work but proved me wrong it’s absolutely amazing makes your hair soft shiney and no breakage absolutely love it and love the colour thankyou!"
74.1%

treatment hair

"and after the treatment hair seem to be softer and stronger"
74.0%

streaky orange colour

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"
73.9%

uneven colour

"it is an uneven colour but it was applied to uneven colour and it gave me the lift i needed"
73.9%

noticeably drier

"it’s noticeably drier but i did expect that given the ingredients"
73.8%

dried quickly

"it dried quickly and was flaking off in little flecks"
73.3%

very strange

"now i'm stuck with a very strange shade"
73.2%

colour doesnt

"colour doesnt last very long"
73.2%

waste money

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"
73.1%

excessive bleaching

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"
72.5%

dark blonde

"i have used soooo many different brand bleach lighteners on the market over the years and all have the same hair breakage consequence of lifting my natural dark blonde but this stuff amazing!"
70.6%

dark auburn

"ore like a dark auburn brown i expected it to of been lighter as my hair is light brown and expected caramel and not red tones"
70.6%

advised by manufacturer

"it barely touched my roots blonde turned into light orange i left it on for 45 min so definitely enough time and i was advised by manufacturer that this would be cool red as it doesn't have any copper toner mixed in it"
70.5%

heartbroken & disgusted

"utterly heartbroken & disgusted"
70.2%

manufacturing issue

"i suspect it was a manufacturing issue but other than that i would recommend"
70.0%

slightly itchy

"it still gives me a red rash on my skin temporarily and slightly itchy scalp after again only temporarily but from the actual application to the finish its the safest and most effective"
69.9%

suspect missing elements

"this version did not leave my hair in as good condition as previous suspect missing elements made the product cheaper to produce but still sold at same price"
69.9%

skip this again

"i would honestly have to skip this again due to the reasons stated there’s better options here on amazon"
69.8%

little flecks

"it dried quickly and was flaking off in little flecks"
69.1%

no difference whatsoever

"my hair is very pale blonde and i wanted to go slightly darker but it made no difference whatsoever"
68.8%

activation serum

"the instructions are in russian there is no activation serum which is usually supplied in this product have used it for 4 years "
68.4%

late completely

"arrived well over a month late completely damaged"
68.2%

ruined my hair

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"
68.2%

dies my hair

"i’ve reordered this product a few times as i like how it dies my hair with good coverage of the white hair the shade and shine"
68.0%

wouldnt go yellow

"i decided to do a diy at home balayage touch up and chose this for the bleach with the promise it wouldnt go yellow"
67.8%

product was unusable

"product was unusable"
66.9%

brassy tones

"had to buy a lot of purple shampoo to tone out the brassy tones"
66.4%

worried as to the outcome

"this was the first time i've dyed my hair at home so was very worried as to the outcome"
65.8%

wouldnt use agian

"easy to use but wouldnt use agian"
65.5%

small sachet

"had two elements missing: 1 small sachet to be added to colour mix and 2 a restructuring conditioner to be used three weeks after colour "
65.4%

coronavirus epidemic

"bought this during the coronavirus epidemic and i was very happy with it"
65.1%

leaves my hair

"i buy this every four to five weeks as it consistently covers any grey re growth and leaves my hair in good condition also you get another follow up conditioner to use to keep the colour maintainted within the box recommend"
64.9%

avoided any patchiness

"i also bought a brush to do mine which enabled me to evenly spread the product made life so much easier and avoided any patchiness"
64.7%

sore and itchy

"i'm now left with chemical burns which are very sore and itchy"
64.3%

full of chemicals

"i know is full of chemicals but it doesn’t smell as strong as other brands gentle on my scalp and colour lasts for 2 3 months"
63.3%

lockdown troubles

"after not being able to go another day lockdown troubles i decided"
62.9%

necessarily white blonde

"would definitely recommend but be aware that there's only so much it can do and you may end up yellow or ginger not necessarily white blonde"
62.0%

multiple tones

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"
61.8%

stupid thing

"the stupid thing made my hair red not orange blooming red"
61.8%

damaged my hair

"it has damaged my hair"
61.7%

frizz free

"left for 30 minutes and the conditioner left my hair frizz free and soft"
61.6%

uncomfortable on the eyes

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"
61.4%

terrible not happy at

"terrible not happy at all"
60.8%

very good quality

"worked fine but darker than expected and conditioner not very good quality"
60.4%

were not there

"really looks my hair years ago when the whites were not there"
59.8%

short haircut

"a professional hairdresser recommended me to get a short haircut to get rid of the schwarzkopf colouring"
59.7%

caused by the pandemic

"i bought this due to the hairdressing issues caused by the pandemic"
59.1%

hair root meltdown

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"
58.8%

damaged hair

"left in for 15 minutes way below instructed times in perfect un damaged hair"
57.9%

would n't buy again

"didn't really leave my hair very shiny or cover all my greys wouldn't buy again "
57.6%

arriving weeks late

"it actually arrived a day early in these crazy times when i have packages from other sellers arriving weeks late so i was very impressed"
57.5%

horrible chemical smell

"you don’t get that horrible chemical smell and funny hair texture"
57.4%

terrible tangle

"i had a terrible tangle even though i used a lot of the conditioner supplied"
57.3%

have to return

"refund issued didn't have to return it"
57.2%

more stubborn

"the red was more stubborn which is more visible when wet but dry it adds a lot more texture to the hair with a bit of a shadowing effect"
57.2%

yellowish tones

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"
57.0%

washed out about 50

"it's been about two months since i dyed my hair with this and it has washed out about 50%"
56.9%

selling on amazon

"i don't even know if it was fake because there was no seal shouldn't be selling on amazon!"
56.9%

binned this rubbish

"rather than return which i did once before and cost me too much i have binned this rubbish"
56.6%

could n't get usual brand

"have never used this before but couldn’t get usual brand"
56.4%

absolutely no change

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"
56.4%

only positive thing

"the only positive thing i can say is it didn't dry my hair out"
56.3%

no setting lotion

"i opened the box and there was no setting lotion inside"
56.1%

hairdressing issues

"i bought this due to the hairdressing issues caused by the pandemic"
56.1%

also no gloves in

"also no gloves in box"
56.0%

bring down the swelling

"i then had to purchase some products to bring down the swelling"
56.0%

clumps are falling

"not to mention clumps are falling out"
56.0%

fringe and scalp

"where i'd been i'll for weeks and my roots looked like a fuel carriageway running from my front of fringe and scalp right to rear"
55.8%

have red tinges

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
55.2%

might be a fake

"i suspect it might be a fake"
55.2%

percent 30 gray hair

"wasted my money this does not state anywhere on amazon or their website you cannot use if you have percent 30 gray hair"
55.1%

make it itchy

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
55.0%

made my scalp dry

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
54.9%

will not buy it again

"i will not buy it again"
54.7%

not that permanent

"still a nice colour but it's not that permanent"
54.7%

could not even

"this could not even dye my hair after using it carefully"
54.7%

would not change

"been using it for the past years would not change it"
54.7%

not normally the case

"it actually left my hair in a better condition after dyeing it which is not normally the case"
54.7%

very long time

"the colour last for a very long time"
54.6%

minutes my head

"after 10 minutes my head started to burn after the recommend time of 25 minutes"
54.6%

word of warning

"but word of warning if you order 6 88 intense red they send 6 88 red brown"
54.5%

left unwashed for 3 days

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"
54.5%

for this pack

"thank god for this pack xx"
54.4%

causing skin damage

"quite harsh on the surrounding skin really recommend vaseline or something to stop it causing skin damage"
54.3%

sum total of nothing

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"
54.3%

seeing no results

"i tried to lighten my dark blonde hair and saw no results i even left it on twice as long as recommended after seeing no results and was left with not even slight lightening"
54.3%

look no different

"i am honestly so upset about this purchase as it cost me money for my hair to look no different"
54.3%

made a big mess

"i made a big mess 2 months ago as i decided to bleach my hair "
54.2%

last very long

"colour doesnt last very long"
54.0%

n't ever again

"won't ever again"
54.0%

which i assume

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"
53.9%

would n't suggest

"deffos wouldn’t suggest it!"
53.9%

lost no hair

"its soft and fluffy ive lost no hair"
53.8%

your hair jet black

"this is a nice hair dye but be warned it will dye your hair jet black"
53.7%

marks from

"top marks from me!"
53.7%

n't lighten very much

"standard dye application just didn't lighten very much"
53.6%

after using

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"
53.5%

break from bleaching

"i wanted to give my hair a break from bleaching so closer to my natural colour"
53.5%

no grey coming

"its been 3 4 weeks and i still see no grey coming through yet so i'm very happy its kept its rich colour and not faded like some do and i still have the sachet of repair reviver treatment it says to use around 3 weeks after dye but i haven't needed to use it yet"
53.4%

beta black

"probably the beta black i've ever used managed to get my hair light after dark purple"
53.2%

seemingly no fading

"its been about 6 weeks and seemingly no fading or anything and after a couple of washes no dye coming out in the shower or on towels which is nice"
53.1%

grainy mixture

"smells awful burns your eyes grainy mixture all in all poison for your hair!"
53.1%

burned my whole scalp

"this product burned my whole scalp"
53.0%

with no toner

"purple hair to blonde in 20 mins with no toner!"
52.7%

flat and one dimensional

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"
52.3%

very itchy

"unfortunately it was very itchy after to the point that my scalp was wounded"
52.3%

not cover my greys

"did not cover my greys"
52.3%

felt dry and grainy

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"
52.1%

week of use disappointing

"grey's came back after a week of use disappointing"
51.9%

cheap and nasty hair

"cheap and nasty hair dye that doesn’t work"
51.8%

n't burn my scalp

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
51.8%

made my hair yellow

"this made my hair yellow!"
51.7%

fanola purple shampoo

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"
51.5%

purple shampoo masks

"if you’re desperate this of course is better then the ominous bags of bleach and peroxide that are sold on amazon maybe a few purple shampoo masks are needed"
51.5%

no english writing

"this hair dye didn’t turn up it came in a box with no english writing was a different language was ment to be blond and turned my step daughters hair ginger not blonde"
51.5%

dark black or unatural

"good dark brown colour not too dark black or unatural looking like some other brands"
51.4%

liquid spilled

"product box arrived broken liquid spilled out"
51.4%

different purple shampoos

"it’s very very yellow and i tried to tone it with two different purple shampoos which made no difference"
51.4%

asked for better

"excellent results couldnt have asked for better"
51.4%

just that messy

"had to clean my carpet near the door because it was just that messy"
51.4%

literally nothing

"i applied this to already bleached hair with some slightly darker patches to even it out and it did literally nothing"
51.3%

to mention the smell

"not to mention the smell was horrible"
51.2%

allergy patch test

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"
50.4%

scared to bleach it again

"i’m stuck with a weird brown colour and i am too scared to bleach it again so i’m stuck with it"
50.4%

lost all my hair

"do not buy lost all my hair!"
50.4%

results couldnt

"excellent results couldnt have asked for better"
50.4%

of my grey roots

"i was careful to follow instructions and timings but was left with very dark brown hair but at least it’s got rid of my grey roots but i wouldn’t want to use this again"
50.4%

experienced in this area

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"
50.4%

need purple shampoo

"my hair was a light to mid ash blonde this did nothing only turned it brassy need purple shampoo to sort it out🤬"
50.3%
...

Compare Pros

excellent product in both products

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
100.0%

brilliant hair colour in both products

"brilliant hair colour"
100.0%

really good in both products

"really good product 1 pot was plenty to cover my hair some staining on the hands but washed off easily enough"
99.3%

good colour in both products

"two pots did the whole hair with good coverage and good colour"
96.3%

lovely colour in both products

"works brilliantly & i often have people pass comment on what a lovely colour it is"
90.3%

love the colour in both products

"absolutely love the colour"
88.7%

beautiful colour in both products

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
88.4%

good coverage in both products

"two pots did the whole hair with good coverage and good colour"
75.0%

works well in both products

"good price aways works well"
75.0%

good price in both products

"coverage is fab super impressed and it was such a good price"
75.0%

great price in both products

"great product gentle on hair and great price"
75.0%

nice color in both products

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
75.0%

great value in both products

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

really well in both products

"mine is platinum and it took really well"
74.9%

fast delivery in both products

"exactly what i wanted and fast delivery"
74.9%

looks great in both products

"and my grey hair looks great however my blonde hair will not turn grey!"
74.8%

very quickly in both products

"the hairdye arrived very quickly and is much cheaper to buy than in salons!"
74.8%

perfect shade in both products

"dyed my previously highlighted hair the perfect shade of pastel pink"
74.8%

smells nice in both products

"it conditions my hair fantastically and it smells nice too"
74.7%

fantastic hair in both products

"directions is a fantastic hair dye i've used it for years"
74.6%

amazing price in both products

"amazing price"
74.5%

blonde colour in both products

"wasn't very pleased with this item put it on bleached hair hair was a warm blonde colour and came out bright pink!"
74.4%

very easily in both products

"stains skin and white shower tray very easily so make sure you have a good shower spray!"
74.4%

good condition in both products

"turned up very quickly and in good condition"
74.4%

good value in both products

"great dye good value"
74.3%

quality product in both products

"same as always reliable quality product"
74.2%

really nice in both products

"really nice colour when applied to well bleached hair"
74.2%

soft and shiny in both products

"plus i cannot stop running my fingers through my hair as it is so soft and shiny!"
74.2%

happy customer in both products

"happy customer"
74.1%

very happy in both products

"arrived when expected : very happy with this item"
74.0%

lovely shade in both products

"lovely shade of pink and can be mixed with other colours in the range to make different shades"
73.8%

perfect condition in both products

"this purchase arrived very quickly in perfect condition and as described"
73.7%

good product in both products

"good product"
73.7%

silky smooth in both products

"good product made my hair feel silky smooth"
73.5%

fantastic product in both products

"fantastic product"
73.4%

good quality in both products

"fast delivery and good quality"
73.3%

lasting colour in both products

"i bought atlantic blue long lasting colour"
73.3%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"so far i would recommend"
72.4%

much better in both products

"so much better"
71.9%

green colour in both products

"it makes my hair go jet black then after a few washes it tinges a gorgeous green colour over the top"
71.2%

buying again in both products

"will definitely be buying again!"
71.2%

super pleased

"super pleased"
100.0%

absolutely beautiful

"it came out absolutely beautiful!"
100.0%

absolutely stunning

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
100.0%

bright gorgeous

"i put this colour in my dark blonde auburn hair and it came out such an bright gorgeous shade of red super pretty i love it it's great value for money but because it's semi permanent it won't last forever great product"
100.0%

brilliant results

"have used this product loads of times in this colour and had brilliant results but this was an absolute waste of money used 2 pots on my coloured blonde hair and after following instructions you could barely tell the difference i’m fuming as don’t have option to complain or return it’s either old out"
100.0%

incredibly vibrant

"the initial application is incredibly vibrant too"
100.0%

really bright

"the colour i got from this one was really really bright red"
100.0%

amazingly bright

"easy to use amazingly bright colour love this product"
100.0%

glorious colour

"glorious colour!"
100.0%

super impressed

"coverage is fab super impressed and it was such a good price"
99.9%

genuine product

"it is the genuine product"
99.9%

amazing colour

"my hair is an amazing colour!"
99.9%

incredibly bright

"this dye creates incredibly bright colours on bleached hair"
99.9%

simply stunning

"on bleached hair simply stunning"
99.9%

very bright

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
99.8%

amazing toner

"amazing toner for blonde hair!"
99.7%

super speedy

"great service and price super speedy dispatch too!"
99.7%

best thing

"best thing i have found after years of being a blonde is firstly dye your roots"
99.6%

best results

"best results are on bleached hair though!"
99.3%

little damaged

"packaging was a little damaged this time ordering it but overall it was fine as always"
99.1%

super patchy

"loved it however unless your hair is completely bleach blonde it goes super patchy when fading not that the faded colour is bad but it was just clinging to certain parts and i'm naturally a light blonde so i thought it would take better i will buy again as i love it"
99.1%

amazing product

"amazing product"
98.5%

great results

"easy to use and great results !"
97.6%

charity fundraiser

"bought this as dyed my hair for a charity fundraiser"
97.4%

perfect thanks

"perfect thanks"
95.9%

original hair colour

"my original hair colour is very dark brown it is now various shades of brown and red and grey"
95.1%

vary slightly

"shades seem to vary slightly and may be based on individual ph bleaching dye and base hue"
94.5%

really fast

"i got really fast and informative help from the seller so i do recommend purchasing it"
93.7%

favourite hair

"my favourite hair dye!"
93.7%

amazing and vibrant

"this has barely faded and my hair is still amazing and vibrant"
93.1%

colour is amazing

"colour is amazing!"
93.1%

love love love

"love love love this"
93.1%

great and cheap

"great and cheap compared to in the shops!"
93.1%

came out amazing

"the colour came out amazing!"
92.6%

very satisfied

"very satisfied!"
91.8%

excellent delivery time

"great colour and excellent delivery time"
90.9%

enjoyed the colour

"i used this colour of direction pot before and enjoyed the colour but that was some years ago"
90.7%

turned out amazing

"as i dyed it all together i was a little worried it would come out as a brown blob but my god it turned out amazing!"
90.7%

super awesome

"super awesome dye"
90.6%

excellent coverage

"excellent coverage two tubs of mint green remnants after colour stripping"
89.7%

flattering and vibrant

"very flattering and vibrant"
89.2%

vibrant and strong

"the colours are so vibrant and strong"
89.2%

strong and great

"strong and great for taking out yellow"
89.1%

good galue

"ive used this product before last quite a long time good galue for money"
88.8%

nice an bright

"the best hair covering i've had in a long time colour stops nice an bright"
88.6%

bright and vibrant

"even mixed with conditioner still super bright and vibrant"
88.5%

really happy

"i think it would need to be on bleached hair to get a truly violet look but i am really happy with it as is"
88.4%

works best

"will definitely buy again when i start running out : remember that this works best on bleached very light blonde hair"
88.3%

great colur

"love this hair colour great colur and doesn't bleach would definitely recommend"
88.0%

great valve

"great valve for money"
88.0%

well bleached

"really nice colour when applied to well bleached hair"
87.7%

arctic blue colour

"i went for the arctic blue colour"
84.9%

decent time

"it colours conditions and lasts a decent time before fading"
75.0%

look great

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
75.0%

looks amazing

"turned out a deep plum which looks amazing"
75.0%

fairly quickly

"it does wash out fairly quickly but this is to be expected for all pink hair dyes!"
75.0%

great deal

"it is a great deal"
75.0%

best price

"this product is by far the best quality & the best price!"
75.0%

good points

"good points and bad up to you to weigh them up!"
75.0%

gives amazing

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
75.0%

speedy delivery

"fantastic colour flame speedy delivery"
74.9%

free products

"it lasts for so long on my hair if use sulphate free products!"
74.9%

really quick

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

pretty bright

"however it was easy to use and was pretty bright"
74.9%

soooo lovely

"and this is just soooo lovely a colour"
74.9%

love directions

"absolutely love directions it holds so well in the hair"
74.8%

simple instructions

"nice simple instructions and very easy to use"
74.7%

being shipped

"delivery was amazing was here within two days if being shipped"
74.7%

achieve full

"i section my hair when applying and comb through to achieve full and even distribution"
74.7%

vivid blue

"90% of the dye on bleached blonde hair went green and the other 10% went a ghastly vivid blue"
74.7%

lovely effect

"i loved the colour and how it took especially to my greys lovely effect"
74.6%

best color

"flamingo pink from la riche is the best color that ever happened to me"
74.5%

beautiful colours

"much safer on the hair and so many beautiful colours to choose from"
74.5%

best value

"best value for money and i love this hairdye"
74.5%

lovely colours

"non damaging love the smell lasts quite well considering and lovely colours"
74.5%

reliable directions pots

"and in the end have came back to the old reliable directions pots"
74.5%

vibrant results

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
74.5%

looked great

"the vermillion red looked great on my hair"
74.5%

class love

"class love this colour"
74.5%

bright blue

"my daughter coloured her hair weeks ago and it’s still a bright blue"
74.4%

peach colour

"came out a lovely pinky peach colour and only left in for 15 mins"
74.4%

magenta colour

"wow beautiful fluorescent magenta colour as a result of flamingo pink"
74.4%

lilac colour

"my advice to anyone would be to have the lightest blonde hair before using the lilac colour"
74.4%

temp colour

"brilliant but i don't advice it for temp colour"
74.4%

purple colour

"if you are looking for a deep rich purple colour for your hair i would highly recommend this product"
74.4%

enriching colour

"luxurious enriching colour!"
74.4%

thou6this colour

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
74.4%

nicely 👍🏻

"just tones my hair nicely 👍🏻"
74.4%

pretty quickly

"applied to bleached hair turned out to be more of a light reddish pink which turned into peachy pink which was nice but faded pretty quickly"
74.4%

excellent value

"excellent value for money!"
74.4%

will probably

"so far i am very happy with it will probably buy again"
74.4%

pretty good

"the value is pretty good though you get 4 dyes for the price of 2 1 2 and if you dye your hair frequently that's a bargain as half a tub lasts for 2 dyes depends on how long your hair is"
74.4%

amazing value

"amazing value for money"
74.4%

good choice directions

"always a good choice directions are amazing"
74.4%

pretty well

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
74.4%

vibrant color

"vibrant color and i usually use some with conditioner when i do my hair wash to prolong the pigment"
74.4%

more vibrant

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
74.3%

cherry colour

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.3%

delivered promptly

"not only was my dye delivered promptly and undamaged but the supplier adjusted my order when i asked as i did not want 4 of the same colors but a combination"
74.3%

very versatile

"i used a different brands’ blue after stripping most of this green out and now have an awesome blue green pastel look going on so it’s very versatile"
74.3%

super easy

"very vibrant and super easy to use as it’s pre mixed"
74.3%

faded nicely

"amazing stuff i used 2 pots on my long thick hair after lightening it and the colour lasted weeks with 2 3 washes a week and faded nicely too"
74.3%

good packaging

"quick delivery and good packaging from seller"
74.3%

delivered quickly

"delivered quickly"
74.2%

lasting effect

"this covers the roots with more color and then when you put the le riche on top it gives a much deeper and long lasting effect"
74.2%

recommend directions

"would recommend directions for bright colours"
74.2%

great item

"great item"
74.2%

well worth

": of course it needs to be bleached before hand but it's well worth it!"
74.1%

perfect product

"perfect product"
74.1%

bright hair

"i used to use directions when i was a teenager and many years later decided to go back to my fun bright hair"
74.1%

ordering more

"will be ordering more"
74.1%

bright for ages

"the colour will stay bright for ages!"
74.1%

looks fantastic

"it looks fantastic!"
74.0%

lovely condition

"i bleached hair then used the blue dye hair is in lovely condition the dye is very conditioning"
74.0%

very pretty

"the colour silver itself is very pretty"
74.0%

more vivid

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.0%

covering my grey

"lovely colour thank you covering my grey"
74.0%

very reasonable

"superfast delivery item as described at a very reasonable price"
74.0%

always delivers

"have been dying my hair with this product for 4 years now and it always delivers"
74.0%

with colour

"fantastic really pleased with colour"
74.0%

cost effective

"will definitely be sticking with directions cost effective too!"
74.0%

excellent service

"ordered on sunday night and it came tuesday morning excellent service will buy again"
73.9%

looked vibrant

"the colour looked vibrant and we left it on for the required time"
73.8%

week holidays

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
73.8%

treat yourself

"treat yourself"
73.8%

gorgeous result

"such a gorgeous result"
73.8%

bleach session

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.8%

look lovely

"i look lovely!"
73.8%

some colour

"i wanted to put some colour in and was perfect!"
73.8%

always good

"always good"
73.8%

apply colour

"on fully dry hair apply colour with a brush your fingers are fine too but you’ll probably need a comb to make sure your hair is well saturated cover the streaks with tinfoil or the whole head with a shower cap wait for at least 2 hours if you want an intense long lasting effect rinse until water runs clear condition and style as usual i find it doesn’t damage my hair and the result is great until you’ve washed it a few times"
73.7%

delivery and value

"quick delivery and value for money"
73.7%

range this

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.7%

gorgeous shade

"gorgeous shade and easy to apply and a bargain price!"
73.7%

stayed vibrant

"this one definately stayed put on the roots and all over and stayed vibrant for weeks but"
73.6%

staying power

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
73.4%

looked perfect

"wanting dark silver hair this looked perfect after using 2 tubs of it and leaving it on for a hour and a half its only made my hair a little lighter with a few strands of light silver"
73.4%

nice product

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
73.4%

cool water

"seal your hair follicles with cool water after showering to prevent colour loss when rinsing"
73.4%

naturally and light

"her hair is blonde naturally and light so this definitely helps the brightness x"
73.3%

delivery was fast

"the delivery was fast"
73.3%

very impressed

"very impressed :"
73.2%

deep colour

"i use the poppy red on top of bleached blonde no conditioner in between and i love the deep colour that it turns out"
73.2%

bright colour

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
73.2%

loves them

"my wife loves them"
73.0%

strong enough

"this colour is strong enough to stain the white hair without using harsh chemicals before hand and it's gentle on your skin too"
73.0%

lovely product

"lovely product it didn't ruin my hair and gives a vibrant color"
72.9%

amazing service

"amazing service and i'm sure i'll be buying more to keep my hair very pink!"
72.9%

hairdresser compliments

"i have been using this product for 2 years now and everyone including my hairdresser compliments me in the shade"
72.9%

blond hair

"this colour was put onto blond hair i have also ordered a poppy red for my daughter i only left it on for 35 mins and it’s taken extremely well"
72.8%

what products

"the flamingo pink is my favourite shade of pink it last roughly 3 4 weeks depending on how much you wash your hair and what products you use"
72.8%

bright fushia

"great colour but turned out bright fushia not red"
72.7%

grey hence

"my hair is now naturally salt and pepper grey and after bleaching to bring the brown strands down to blond there is tendency for those hairs to show green instead of blue grey hence the bit of lilac to counter this"
72.7%

wasnt happy

"it's good for its money however i wasnt happy when it got delivered as it was late and when i opened the box one of the tubs had leaked"
72.6%

fantastic value

"fantastic value for four pots especially with free delivery"
72.6%

always reliable

"same as always reliable quality product"
72.6%

just over half a

"i used just over half a tub on a chin length bob which is probably more than you need as it came out incredibly bright so i washed it three times to fade it a little before going out it was still bright!"
72.5%

outcome colour

"i liked the outcome colour even though my hair is very dark"
72.5%

lasted far better

"the likes of manic panic etc have lasted far better"
72.4%

lasts a while

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
72.4%

take properly

"i think your hair has to be seriously light almost white blonde for it to take properly"
72.1%

vibrant colours

"vibrant colours on pre bleached hair which definitely had the dreaded orange so we weren't sure what the outcome would be "
72.0%

quite well

"non damaging love the smell lasts quite well considering and lovely colours"
71.8%

always happy

"always happy"
71.7%

semi permanent colour

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
71.6%

protection shampoo

"also if you add a pot of this to some colour protection shampoo and leave in for 3 minutes when you go in bath it gives you a top up on your hair colour"
71.3%

tone directions colour

"for a more vibrant tone directions colour is one of the best i have ever used!"
71.3%

nice silvery tone

"it provides a nice silvery tone provided hair is bleached light enough however just after dying hair can have a tint of purple that should fade with washing"
71.3%

colour thanks

"fast delivery great colour thanks"
71.2%

increase the heat

"i leave this colour on as long as i can be bothered to wait with a plastic shower cap on to increase the heat"
71.0%
...

brilliant hair in both products

"brilliant hair dye"
100.0%

excellent product in both products

"excellent product from a good make"
100.0%

brilliant hair colour in both products

"brilliant hair colour and fabulous results"
100.0%

highly recommend in both products

"highly recommend"
99.6%

great result in both products

"always a great result"
99.5%

really good in both products

"loads in one bottle managed to get really good coverage in my shoulder length hair"
99.3%

good colour in both products

"good colour really lasts"
96.3%

lovely colour in both products

"lovely colour"
90.3%

love the colour in both products

"love the colour too!"
88.7%

beautiful colour in both products

"bought the chestnut brown such a beautiful colour and very good quality dye"
88.4%

good coverage in both products

"really nice colour and good coverage get 2 if your hair is longer than shoulder length"
75.0%

works well in both products

"works well"
75.0%

good price in both products

"good price too"
75.0%

great price in both products

"great price for a hair dye"
75.0%

nice color in both products

"very good easy to apply nice color"
75.0%

great value in both products

"great value"
74.9%

really well in both products

"come out really well!"
74.9%

fast delivery in both products

"fast delivery"
74.9%

looks great in both products

"i used this a few weeks ago now and the colour still looks great i do wash with a shampoo for coloured hair "
74.8%

very quickly in both products

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.8%

perfect shade in both products

"the colour comes out slightly darker but after a few days it lightens gradually to a perfect shade"
74.8%

smells nice in both products

"it smells nice is easy to apply and the end result is soft shiny hair that stays dark for several weeks"
74.7%

very quick in both products

"easy to use very quick"
74.7%

fantastic hair in both products

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.6%

amazing price in both products

"amazing price"
74.5%

blonde colour in both products

"it went a perfect blonde colour and matched my colour i had done professionally at a studio"
74.4%

very easily in both products

"after application the dye washes out very easily and the conditioner is good"
74.4%

good condition in both products

"hair has stayed shined and in good condition"
74.4%

good value in both products

"good value & smells nice too"
74.3%

quality product in both products

"good quality product & price 😊"
74.2%

really nice in both products

"really nice looks good and comes with extra conditioning treatment"
74.2%

soft and shiny in both products

"that stuff makes your hair so soft and shiny"
74.2%

happy customer in both products

"it was delivered super fast and the product itself was very good i'm a happy customer"
74.1%

very happy in both products

"the colour came out just a little darker than box on my dark hair but it looks lovely when the sun hits it very happy"
74.0%

lovely shade in both products

"lovely shade"
73.8%

good product in both products

"really like this will buy again good price good product"
73.7%

silky smooth in both products

"its the best bleach ive ever used & my hair is silky smooth!"
73.5%

fantastic product in both products

"fantastic product"
73.4%

good quality in both products

"good quality die"
73.3%

lasting colour in both products

"great lasting colour although it came out a bit darker than what i expected it doesn't smell hardly as strong as the live range and it took hardly any time rinsing off the dye afterwards"
73.3%

highly recommended in both products

"excellent top quality product highly recommended"
72.6%

would recommend in both products

"would recommend"
72.4%

much better in both products

"absolutely love this dye perfect colour covered great and has lasted lot longer my hair was badly damaged and feels so much better thank you"
71.9%

green colour in both products

"an absolutely smashing product application mix and packaging was fantastic but as i am a numpty who ignored the warning on the instructions due to my pre bleached hair think draco malfoy it did make it go a funny khaki green colour *facepalms*"
71.2%

buying again in both products

"amazing colour easy to use will definitely be buying again"
71.2%

very pleased

"very pleased"
100.0%

brilliant shine

"brilliant shine when styled"
100.0%

wonderful softness

"amazing color+and super shiny hair wonderful softness of the hair after use:"
100.0%

absolutely smashing

"an absolutely smashing product application mix and packaging was fantastic but as i am a numpty who ignored the warning on the instructions due to my pre bleached hair think draco malfoy it did make it go a funny khaki green colour *facepalms*"
99.9%

brilliant product

"brilliant product and subscription is perfect to get once a month don’t even have to remember to get hair due now it just comes to my door!"
99.9%

done professional

"very pleased with the result it doesn't look mixed colours and looks like i've had it done professional"
99.9%

help prevent breakage

"lovely colour so much better than some of the more popluar box dyes comes with a elixir to help prevent breakage and my dry hair feels very soft and nurished considering it has just been coloured"
99.0%

super shiny

"hair is super shiny"
98.9%

beautifully blonde

"my hair is shiny healthy and beautifully blonde"
98.1%

worked a treat

"had to do something about my grey roots 😂 this has worked a treat!"
97.8%

very natural

"great product very natural colour"
96.8%

stayed shined

"hair has stayed shined and in good condition"
96.5%

amazingly well

"works amazingly well but i’d recommend a deep conditioning when you’re done as it leaves hair feeling dry"
96.5%

feeling amazing

"leaves your hair feeling amazing afterwards"
96.4%

smells amazing

"the dye did not have that strong chemical smell and the conditioner that came with it smells amazing"
96.1%

product is excellent

"product is excellent"
93.1%

nice and perfect

"the product is nice and perfect"
93.1%

nice consistency

"easy to apply and nice consistency but not the colour i expected it to be far too dark to be dark blonde"
92.2%

best ever colour i

"best ever colour i had"
92.1%

product is amazing

"this product is amazing"
92.0%

favorite colour

"this is my favorite colour and my hair feels amazing"
91.7%

good result

"have sourced this product previously from another supplier & was very pleased gave a good result"
91.4%

absolutely love this

"absolutely love this!"
90.4%

best one ived used

"it smells really strong but im used to using bleach hair dye but i think this one is the best one ived used"
89.6%

daughter loved

"daughter loved it"
89.2%

colour perfectly

"matches my colour perfectly"
89.2%

great lightener

"great lightener as i have dark brown hair & lifted mine no problem"
88.0%

well conditioned

"a lovely hair dye which leaves my hair well conditioned"
87.7%

fairly good

"this dye schwarzkopf colour expert light blonde l9 has left my hair in a fairly good condition considering it is bleach however i have orange hair"
75.0%

covered great

"absolutely love this dye perfect colour covered great and has lasted lot longer my hair was badly damaged and feels so much better thank you"
75.0%

shiny healthy

"my hair is shiny healthy and beautifully blonde"
75.0%

looks good

"easy to use colour is as it says on the box i covered bleached bonde hair and it covered no problem will use again its been done 8 weeks now and still looks good as the day i did it"
75.0%

smells great

"good coverage leaves the hair sort and smells great would purchase again"
75.0%

good color

"good color it covered my white hair and last after washing it many times"
74.9%

easy instructions

"easy instructions and really the best at home bleach to preserve the condition of your hsir"
74.9%

very shiny

"hair is very shiny and looks healthy"
74.9%

felt softer

"my hair felt softer after i dyed it and stayed in good condition thanks to the anti breakage conditioner included"
74.9%

color rich

"this is a luxurious color rich and vibrant even after washing my hair a couple of times this still delivered amazing color"
74.9%

covered well

"nice colour and covered well"
74.8%

ordering again

"ordering again for roots!"
74.8%

natural products

"i prefer natural products"
74.8%

light colour

"very happy with the colour was nervous at first because it was quite a light colour and very good priced"
74.8%

light natural brown

"if this is light natural brown then medium brown would be black!"
74.8%

feels great

"i am so very pleased my hair looks and feels great!"
74.8%

perfect base

"the colour was a perfect base for a pink to go on top"
74.8%

feels good

"multi tonal feels good"
74.8%

feeling lovely

"great coverage and has left my hair feeling lovely and shiny"
74.8%

lovely hair

"great colour not to dark like some of them go smells lovely hair looks so shiny"
74.7%

stayed strong

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.6%

just perfect

"this is just perfect"
74.5%

really lasts

"good colour really lasts"
74.5%

xxxlive colour

"alot better than the standard xxxlive colour purely because the dye lasts much longer i wash my hair everyday this lasts well over a month where as the other xxxlive lasted 4 weeks"
74.4%

yellowish colour

"my hair was loaded up with colour layer after colour layer and this dye managed to get it to a yellowish colour without damaging it"
74.4%

auburn colour

"gave me a more reddish auburn colour than expected but lovely colour"
74.4%

looks lovely

"the colour came out just a little darker than box on my dark hair but it looks lovely when the sun hits it very happy"
74.4%

right results

"love these hair dyes color expert always get the right results and hair always feels shiny afterwards great product"
74.4%

perfect bleach

"i didn't strip the colour i just bleached straight on top i wasn't expecting much but wow one try and it's the perfect bleach blonde"
74.4%

lovely results

"lovely results and so gently on my hair a left it feeling more nourished than before the colour"
74.4%

came out perfect

"however this dye was so easy to use and colour came out perfect"
74.3%

smells lovely

"this product smells lovely"
74.3%

absolutely shiny

"absolutely shiny shiny shiny!"
74.3%

worked perfect

"i went to superdrugs after that to buy 2 more and they worked perfect"
74.3%

amazing color

"this is a luxurious color rich and vibrant even after washing my hair a couple of times this still delivered amazing color"
74.2%

simple and easy

"simple and easy to apply"
74.2%

nice & shiny

"nice colour left my hair nice & shiny"
74.2%

lovely and smooth

"hair feels lovely and smooth"
74.1%

very resistant

"the grey coverage is brilliant even on my very resistant hair"
74.1%

perfect conditions

"package arrived in perfect conditions and time"
74.1%

lovely and shiny

"i used medium brown and its come out more like a dark brown but the colour is lovely and shiny"
74.1%

quick and easy

"the refund process was at least quick and easy!"
74.0%

whole process

"the whole process of lifting my dark blonde hair is much less traumatic"
74.0%

nice & soft

"really love this colour couldn’t find it in my local boots so ended up buying a different colour as i wanted to dye it on the same day wish i hadn’t & just wanted for amazon delivery this one is so much better leaves lovely shades & tones in my hair won’t use any other colour again this also leaves hair nice & soft"
73.9%

lasted well

"the colour lasted well and had a nice shine effect after applying"
73.9%

worked great

"used it for a diy ombre it worked great"
73.8%

silky & shiny

"left my hair in amazing condition so silky & shiny"
73.7%

great coverage

"great coverage and has left my hair feeling lovely and shiny"
73.7%

extremely shiny

"it left my hair super soft and extremely shiny"
73.6%

good results

"good results"
73.6%

anyway happy

"colour darker than expected but anyway happy with the result and quality"
73.6%

brown colour

"my hair before was a medium brown colour with bits of purple and blue from previous henna dyes"
73.6%

blond colour

"lovely natural dark blond colour"
73.5%

lasts 28 washes

"only to find that the blurb on amazon says it lasts 28 washes"
73.5%

shiny and healthy

"great coverage super shiny and healthy looking hair i will definitely continue using this one now 😊"
73.5%

brand nice

"really a fan of this brand nice icy blonde color"
73.3%

arrived well

"arrived well packaged and on time"
73.2%

perfect results

"easy to apply and perfect results"
73.1%

excellent price

"excellent price and easy to use"
73.0%

very very fast

"as with other reviewers i would agree that the colour fades very very fast"
73.0%

light base colour

"this colour leaves your hair feeling in very good condition after use actually better than it was before but i used it over highlights in lockdown so my brown hair turned orange but over a light base colour would recommend"
72.9%

extra treatment

"love the extra treatment in the box"
72.9%

decent enough

"decent enough but i did find burning and the smell to me was unbearable so even though the colour was ok it’s a horrible dye to use"
72.8%

fantastic results

"i was very pleased with the results also my hair was and is still very soft to touch easy to apply no mess with fantastic results"
72.7%

strong smell

"used on my dark brown hair abit of a strong smell but did not sting whilst on hair at all"
72.6%

colour nice

"all one colour nice and dark 😁 happy with the results"
72.5%

much happier

"much happier then i was on the first use"
72.4%

looks healthy

"hair is very shiny and looks healthy"
72.2%

good thankyou

"good thankyou"
72.1%

great condition

"it left my hair beautifully shiny and looking in great condition"
71.9%

alot better

"alot better than the standard xxxlive colour purely because the dye lasts much longer i wash my hair everyday this lasts well over a month where as the other xxxlive lasted 4 weeks"
71.8%

grey hairs

"also gets all the grey hairs and actually lasts longer than 4 weeks"
71.6%

brown clean making

"it’s dark which is what i wanted but in the sun there is a lovely brown clean making it look natural"
71.6%

after applying

"the colour lasted well and had a nice shine effect after applying"
71.5%

lasts well

"this colour lasts well and i am only having to do it so regularly as my hair grown so quick and before you now it i have a new growth of grey"
71.4%

order again

"i will order again"
71.4%

well happy

"well happy"
71.4%

lovely cool tones

"i have a lot of box colours but this one is my favourite lovely cool tones"
71.0%

recommend this

"i have used all different bleaches this one is really good i would recommend this"
70.9%

happy with

"i love the colour it’s a bit darker than the box alludes to and a slight red tone but it’s a colour i’m happy with"
70.6%

feels amazing

"this is my favorite colour and my hair feels amazing"
70.5%

color expert

"love these hair dyes color expert always get the right results and hair always feels shiny afterwards great product"
70.3%

natural colour

"my natural colour is ginger auburn"
70.3%

liked this brand

"i dye my hair with this before and always liked this brand"
70.2%

extra conditioner

"nice touch with the extra conditioner included"
69.8%

live range

"great lasting colour although it came out a bit darker than what i expected it doesn't smell hardly as strong as the live range and it took hardly any time rinsing off the dye afterwards"
69.7%

cool blond

"good for lightening hair but i did have to use three boxes to lighten and remove the orange tones from black hair to cool blond"
69.5%

please note

"please note i have used a toner afterwards as it went slightly yellow only because of all the previous colour "
69.5%

with color

"it gives a shine to my hair along with color"
69.0%

recommended this

"i highly recommended this if you want lighter hair with less damage"
68.6%

many compliments

"bought this dye for my mother and she has had many compliments"
68.4%

lovely and soft

"my hair is lovely and soft 😁"
68.3%

both colour texture

"my first time using this product and colouring my hair excellent product both colour texture and condition of hair"
68.1%

faded quicker

"i used to use the l'oreal casting creme but i feel like it faded quicker"
68.0%

very strong

"smells very strong but works very well"
67.9%

omegaplex range

"i love the omegaplex range!"
67.7%

lovely cool brown

"to be fair i rarely bother writing reviews but i love this colour my hair is naturally medium brown with a red undertone and this dye made it a lovely cool brown exactly as described"
67.4%

looking colour

"it is not brassy in any way and a natural looking colour"
67.3%

matched my colour

"it went a perfect blonde colour and matched my colour i had done professionally at a studio"
67.2%

quick delivery

"quick delivery"
67.1%

looks nice

"hair looks nice after colouring and the product gave a positive outcome"
66.9%

feeling silky soft

"my hair is left feeling silky soft every time"
66.4%

pleased my hair

"i am so very pleased my hair looks and feels great!"
66.3%

very nice hair

"very nice hair dye left my hair feeling soft"
66.0%

beautifully soft

"great product actually covers grey and leaves hair beautifully soft"
66.0%

hair look healthy

"fantastic product conditioner makes her hair look healthy and shiny"
66.0%

easy to use colour

"easy to use colour is as it says on the box i covered bleached bonde hair and it covered no problem will use again its been done 8 weeks now and still looks good as the day i did it"
65.9%

pleased with the result

"very pleased with the result it doesn't look mixed colours and looks like i've had it done professional"
65.8%

light blonde

"i love this ashy light blonde"
65.8%

feels so good

"and my hair feels so good"
65.5%

kindly said it was fine

"people kindly said it was fine"
65.0%

soft and healthy

"this product was amazing to use i dye my hair so many different colours and it got the colour straight out no harm done left my hair feeling really soft and healthy"
64.8%

easy to apply

"easy to apply and covers white roots perfectly"
64.8%

long lasting

"nice colour and long lasting"
64.7%

absolutely fabulous

"absolutely fabulous"
64.6%

shiny and soft

"leaves my hair shiny and soft"
64.3%

lifted my roots

"i bought the 10 2 ultra blonde colour and was really surprised at how much it lifted my roots!"
64.2%

really great

"all round really great!"
64.2%

shiny and revitalised

"it always leaves my hair shiny and revitalised"
64.1%

great things

"haha i know no one will see the roots given the situation but nevertheless i couldn't deal with the roots so i purchased a brand i had heard great things about but i decided to dye my hair from a light brown to this auburn brown and my goodness i didn't know what i was missing"
64.0%

colour is lovely

"colour is lovely"
63.7%

work smoothly

"may work smoothly on your hair too"
63.5%

hope it lasts

"let's hope it lasts"
63.5%

very good hair

"very good hair dye"
63.5%

recommending to others

"will definitely use again and wouldn’t hesitate recommending to others"
63.4%

lifelike colour

"great product lifelike colour"
63.4%

colours well

"colours well"
63.4%

happy with that

"this is a very dark colour almost black but i was happy with that"
63.3%

gives a shine

"it gives a shine to my hair along with color"
63.2%

looks and feels nourished

"my hair was bleached and coloured in one afternoon but looks and feels nourished!"
63.1%

good as expected

"good as expected"
63.1%

original colour

"dark brown is my original colour"
63.0%

pleased with my order

"pleased with my order but my box of hair dye came covered in a weird white powder"
63.0%

loved the result colour

"easy to use not to strong smell loved the result colour"
62.8%

scent is nice

"the scent is nice"
62.8%

best hair colours

"definitely one of the best hair colours i have used"
62.8%
...

Compare Emotion analysis

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Positive tone

Neutral tone

Negative tone

41.9% 26.8% 31.3%
  neutral 26.8%
  worry 26.1%
  happiness 21.6%
  love 5.3%
  relief 4.8%
  fun 4.8%
  sadness 3.8%
  surprise 3.0%
  enthusiasm 1.5%
  joy 1.0%
  hate 0.8%
  anger 0.8%
Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

Positive tone

Neutral tone

Negative tone

30.1% 22.6% 47.3%
  worry 39.7%
  neutral 21.6%
  happiness 12.5%
  fun 5.7%
  sadness 4.4%
  love 4.2%
  relief 3.4%
  surprise 1.8%
  enthusiasm 1.8%
  anger 1.6%
  fear 1.3%
  empty 1.0%
  joy 0.8%
  hate 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-25